California
Privacy Notice.
CCPA rights and disclosures for California residents. Issued by Standard Mortgage Capital, LLC dba Rize Mortgage; applies to all visitors and clients of Home Loan Studio.
Home Loan Studio is a team at Standard Mortgage Capital, LLC dba Rize Mortgage (NMLS # 1604663). The policies and terms below are issued by Standard Mortgage Capital and apply to all visitors and clients of Home Loan Studio, our website at homeloanstudio.com, and any branded materials we provide.
CCPA Privacy Notice.
This Privacy Notice for California Residents supplements the information contained in Standard Mortgage Capital, LLC’s dba Rize Mortgage ("Standard Mortgage’s") website and mobile application Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California ("consumers" or "you"). We adopt this notice to comply with the California Consumer Privacy Act of 2018 ("CCPA") and any terms defined in the CCPA have the same meaning when used in this Notice.
Where noted in this Notice, the CCPA temporarily exempts personal information reflecting a written or verbal business-to-business communication ("B2B personal information") from some of its requirements.
Information We Collect.
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device ("personal information"). Personal information does not include publicly available information from government records, deidentified or aggregated consumer information, or information excluded from CCPA scope (HIPAA-covered health information, FCRA-covered information, GLBA/FIPA financial information, etc.).
In particular, our website and mobile application has collected the following categories of personal information from its consumers within the last twelve (12) months:
| Category | Example | Collected |
|---|---|---|
| Identifiers | Real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers. | Yes |
| Personal information categories listed in the California Customer Records statute | Name, signature, SSN, physical characteristics, address, telephone number, passport number, driver’s license, insurance policy number, education, employment, employment history, bank account, credit card, debit card, or any other financial information, medical information, or health insurance information. | Yes |
| Protected classification characteristics under California or federal law | Age (40 or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, pregnancy), sexual orientation, veteran or military status, genetic information. | Yes |
| Commercial information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | Yes |
| Biometric information | Genetic, physiological, behavioral, and biological characteristics - fingerprints, faceprints, voiceprints, iris/retina scans, keystroke, gait, sleep, health, or exercise data. | Yes |
| Internet or other similar network activity | Browsing history, search history, information on consumer interaction with a website, application, or advertisement. | Yes |
| Geolocation data | Physical location or movements. | Yes |
| Sensory data | Audio, electronic, visual, thermal, olfactory, or similar information. | Yes |
| Professional or employment-related information | Current or past job history or performance evaluations. | Yes |
| Non-public education information (FERPA) | Education records directly related to a student maintained by an educational institution. | No |
| Inferences drawn from other personal information | Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | Yes |
Sources of this information
- Directly from you - for example, from forms you complete or products and services you request.
- Indirectly from you - for example, from observing your actions on our website or mobile application.
- Through web videos, such as Zoom, where there is interactive exchange.
- When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this Policy.
- From data integrations with specific vendors.
Use of Personal Information.
We may use or disclose the personal information we collect for one or more of the following purposes:
- To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request offers from various lenders for a mortgage loan or ask a question about our products or services, we will use that personal information to respond to your inquiry.
- To enable our business partners, lenders and/or brokers that subscribe to our service to compete for your business and offer you the best loan terms available based on the information or data that you provide to us.
- To provide, support, personalize, and develop our website, mobile app, products, and services.
- To create, maintain, customize, and secure your account with us.
- To process your requests and transactions, and prevent transactional fraud.
- To provide you with support and to respond to your inquiries.
- To personalize your website and mobile app experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads.
- To help maintain the safety, security, and integrity of our website, mobile app, products and services, databases and other technology assets, and business.
- For testing, research, analysis, and product development.
- To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets.
We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
Sharing Personal Information.
We may share your personal information by disclosing it to a third party for a business purpose. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the personal information confidential, and prohibit using the disclosed information for any purpose except performing the contract.
We do not sell personal information. In the preceding twelve (12) months, the Company has not sold personal information.
In the preceding twelve (12) months, business-purpose disclosures have been made to: Subsidiaries and Affiliates; Business Partners; Service Providers; Advertising Partners; Data Analytic Providers; Internet Service Providers; Operating Systems and Platforms; Data Aggregators; Social Networks; and Internet Cookie Data Recipients, like Google Analytics.
Your Rights and Choices.
The CCPA provides consumers (California residents) with specific rights regarding their personal information.
Right to Know and Data Portability
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you the categories of personal information we collected about you, the categories of sources for that information, our business or commercial purpose for collecting or selling it, the categories of third parties with whom we share it, and the specific pieces of personal information we collected (also called a data portability request).
Right to Delete
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. We may deny your deletion request if retaining the information is necessary for us or our service providers to complete the transaction for which we collected it, detect security incidents, debug products, exercise free speech, comply with the California Electronic Communications Privacy Act, engage in scientific research, enable internal uses aligned with consumer expectations, comply with a legal obligation, or make other internal and lawful uses compatible with the context in which you provided it.
Exercising Your Rights
To exercise rights to know or delete, please submit a request by:
- Calling us at (866) 553-5977
- Emailing us at corporate@rizemtg.com
- Visiting www.RizeMtg.com
Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information. You may only submit a request to know twice within a 12-month period.
Response Timing and Format
We will confirm receipt of your request within ten (10) business days. We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.
Personal Information Sales Opt-Out.
If you are 16 years of age or older, you have the right to direct us to not sell your personal information at any time (the "right to opt-out"). We do not sell the personal information of consumers we actually know are less than 16 years of age. Consumers who opt-in to personal information sales may opt-out of future sales at any time.
Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales. You may change your mind and opt back in at any time by emailing corporate@rizemtg.com.
Non-Discrimination.
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not deny you goods or services, charge you different prices or rates, provide you a different level or quality of goods or services, or suggest that you may receive a different price or rate. However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels.
Other California Privacy Rights.
California’s "Shine the Light" law (Civil Code Section § 1798.83) permits users of our website and mobile app that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please email corporate@rizemtg.com or write us at: 53 NW 100th Ave, Plantation, FL 33317.
Contact Information.
If you have any questions or comments about this notice, the ways in which Standard Mortgage collects and uses your information, your choices and rights, or wish to exercise your rights under California law, please contact us at:
- Phone: (866) 553-5977
- Email: corporate@rizemtg.com
- Postal Address: 53 NW 100th Ave, Plantation, FL 33317, Attn: Compliance Department
Reach the studio.
For privacy requests, terms questions, or anything else legal - reach Home Loan Studio directly, or contact Standard Mortgage Capital corporate compliance.